Best 5 Uses Of Facebook Ads Manager

Facebook Ads Manager

Facebook Ads Manager is a very powerful tool and this tool allows to create , manage and analyze their facebook , instagram , network audience and messenger ads . From this you can set specific goals for you business like increase website traffic , generate leads , increase online sales .

In Ads manager you can use detailed targeting options to reach customers. You can and from real time performance data you can optimize your campaigns .

This is not only tool for running ads but its a complete marketing dashboard. Here you can plan your whole advertising strategy and execute . You will connect with your audience through this , you can set you business goals and optimize campaign from real time data .Its a comprehensive platform where you can do everything at only one platform like create ads , define audience, set budget and schedule .This is a very important and effective campaign for business growth.

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What is Facebook Ads ?

Facebook ads are one of the most powerful digital marketing tool from which businesses can promote their products and services on facebook and there partner platform (Instagram and messenger) . This is very brilliant way of targeting advertising , where you can reach to your ideal customers on the basis of their demographics , interests and behaviour.

Facebook ads biggest benefit is you can track the whole performance properly of your campaign. In real-time you can see how many people watched your ad till now , They have clicked on it or have taken any action on it . For managing all these campaigns , you need to use Facebook ads manager . This is centralized platform from here you can control your whole advertising strategy.

From the help of facebook ads manager you can monitor and optimize the performance of your all campaigns , for better results. Its a very important platform , for businesses to help in achieve there advertising goals .

Types of FB Ads

Business used to face this confusion that they are not able to understand with Ads formats are best for them . After choosing wrong format not only your budget gone wasted but also you didn’t receive expected results. You can create different types of ads for your perfect business goals using Facebook ads manager . Here are many popular types of FB ads :

Image Ads:

Its a most simple and effective, in which there is a compelling image and text .

Video Ads:

They are the most engaging and through this you can showcase the brand’s story or product features in detail.

Carousel Ads:

In this you can showcase many videos and images together, from which you can highlight one product line or multiple features.

Collection Ads:

This is for mobile users , in this one main video or image shows the niche product catalogue

Lead Ads:

This is for collecting information from users like contact number or email, without sending them out from Facebook.

From Facebook ads manager you can manage all types of fb ads.

Audience Targeting

In this the biggest problem we face that Ads reach to wrong audience , who doesn’t need products . Results ? your budget wasted and ROI turns zero. Audience targeting is most powerful feature of Facebook ads manager . This allows you to show your ads to only those people who will be interested in your products or services .You can use three types of audiences for targeting :

Core Audience:

In this you target people according to demographics ( age, gender , location) , interests ( hobbies, likes) and behaviours ( shopping habits) .

Custom Audience:

It creates with those people who have interacted with your business before like who use to visit on website and people who are in email list .

Lookalike Audience:

In this facebook analyze your facebook existing customer list (customer audience) and bring more new people like them .

Right audience targeting increase ads efficiency and you will get better results from investment. Through Facebook ads manager you can set and optimize targeting audience for best results .

Set Ads Budget and Schedule

When i run facebook Ads for the very first time , the major problem i faced is about budget and timings . I didn’t check the active hours of my audience and run adsmfor whole day . Result ? Budget gone wasted and receive least leads . But when i set timings according to audience active hours , then from same budget leads generated by 2x . that’s why setting right budget and schedule is very important step.

To make your advertising campaigns effective, it is very important to set the right ads budget and schedule. In facebook ads manager you can set 2 types of budgets :

Daily budget-

This is average amount which daily spends on your ads . This is best for those campaigns which runs for longtime and where you want to control regularly budget.

Lifetime budget-

This is a amount for the duration of your whole campaign . For best results Facebook optimize automatically for whole time period . They are best for fixed duration campaigns.

You ads budget totally depends on your business goals or audience size.

For schedule you can run ads for full day or specific hours . This is useful only when you know that when is your audience is more active . With right scheduling you can increase visibility and safe from unnecessary spending.

You can control all these interface from facebook ads manager from this you can optimize your campaigns .

Performance Analysis

If we see expertly , data analysis is the real magic of facebook ads . One time i stopped low performing ads just after analysis and shifted the budget to a high performing ad and the results was ROI turned doubled . So that is why skipping performance anaylsis means wasting money.

After running successful campaign , it is very important to analysis performance.From this you get to know how’s your campaign perform and which improvements campaign needs.

Facebook ads manager gives you detailed metrics like impression (views on ad) , clicks (how many people click) , conversation (how many people take desired action) , Return on Ad spend (ROAS) . Using these metrics you can analyze ad copy , creative and targeting.

In facebook ads manager there is a dashboard to check analytics . Here you can see real time data like Cost per result or relevancy score . From this data you can understand ads relevance or effectiveness. With right analysis you can tweak your campaigns, for your money spend at right place.

Right performance analysis helps you in understanding which ads performing great and which are not . You can use this data to stop the ads which are not performing good and increase the budget on successful ads . This process helps in optimize ad spend and for better results . All are possible only in facebook ads manager.

Building Facebook Campaign

Creating a successful facebook campaign is a systematic process which helps in achieving business goals and facebook ads manager helps you in monitor the performance of your campaign .Before starting campaign you have to choose your objective like brand awareness, lead generation or sales.

After that you have set your target audience. On the basis of demographics, interest or behaviour you can reach to ideal customers. Right targeting audience is a key of success in a campaign.

Only running ads doesn’t make a successful facebook campaign , infact right strategy , right targeting and constant optimization make it possible . Experienced marketers always treat campaign like a process rather than one time activity.
There is some important information about building facebook campaign:-

A/B testing (Split testing) –

This means comparing two different ads . In one campaign you can create two ads with some difference between them . Like different creative and ad copy . From this you get to know which version performing well.

Pixels and events –

Facebook pixel is a short code which we will install on website . This code tracks visitors on website. When any user takes action on your website like (buying product or filling form) that action called event.

Campaign budget optimization (CBO)-

This is a feature and in this you can set your budget at campaign level , not at ad set level . Facebook automatically set your budget at best performing ad sets. There is no need to adjust manually.

Then you have to make ad copy and creative . Your ad should be compelling and visually appealing , so people can click on it .You can use single image , video or carousel ads.

All these steps can be easily manage through facebook ads manager.

Ads Creation

In ads creation the biggest trust factor is never use misleading visuals or overpromising messages . When you create genuine and clear creatives , then your audience do trust on your brand and conversion chances increases .

For successful ads creation well structured approach is important. Firstly who have to choose one compelling ad creative (image , video) which highlight your product and service. It should be creative attractive and high quality which grabs users attraction.

With creative, you have to write a good ad copy (text) . In ad copy your product benefits , clear call to action (CTA) and relevant information should be mentioned. One good CTA like “Shop Now” , “Learn More” or “Sign Up” motivate your users for action.

In facebook ads manager you show ads on different placements like , Facebook feed , instagram stories , messenger, or audience network. You can create multiple verions of ad and do test . From this you get to know your which creative and copy ad performance best . That’s how you all ads creation.

You can do all these steps easily in facebook ads manager . This gives you flexibility to choose different formats , On the basis of campaign goals you can do good ads creation.

Conclusion

So facebook ads are not only about running ads , infact this is a proper strategic process. From right audience targeting to ads creation , ads budget aur performance analysis all steps are important for campaign success. Facebook ads manager helps you in process all these things at centralized platform.

With right audience targeting you can reach to your ideal customers. One compelling ads creation and set right ads budget for more visibility and for high reach . At last , you can make your ad more better through performance analysis and your money will spend at right place.

After understanding all steps properly and do implement for your best business results . Facebook ads manager is a powerful tool which helps in achieving all goals . For learn about social media marketing visit here for – Top 7 Ways To Do Social Media Marketing