Contents
Social Media Marketing
This is a process where businesses promote there products and services through these platforms like – Instagram , Facebook , Twitter , and LinkedIn . And their motive is to increase brand awareness , connect with audience , Increase sales .
Through this you can share photos , videos , reels , stories , and ADs to get people attention . Social media marketing is very effective because people used to stay active on social media daily . You can easily reach the target audience, no matter in which city or country they are in .
In today’s time social media marketing become very important for every business. With the use of right strategy you get best results in low budget.
And bonus tip for you , Want to know about digital marketing also? If yes then go and click on this link – https://digivajra.com/
Marketing Strategy
In this digital era you need one strong marketing strategy to have successful social media marketing . Without strategy you doesn’t get results and your efforts also get waste.
One time I started doing work with small clothing brand and their only goal is to increase sales . They run random Ads on all platforms without searching about audience. Then results are there 70% gone waste from there budget and comes at zero . Then we again make a strategy , clear their goals , choose right audience, make platform specific content , after that results are here within 2 months there ROI increase by 4x.
Firstly you have to decide your business goals like – brand awareness, bring leads or increase sales . Then you have to plan your content or campaign on the basis of these goals .
Then comes the turn of planning social media marketing . All platforms like Instagram , Facebook , linkedin , and twitter , they all have different audience . You have to decide that your product or service is best for which platform. Post blindly on all platforms is not a right marketing strategy.
After that you have to make a clear plan of content creation . and you have to decide which type of content engage your audience like – reels , infographics, educational posts , or Behind the scenes content . Innovative and consistent content build audience trust.
Effective social media marketing is possible only when you take every step after thinking properly because to have set your goal + plan clearly + choose right platform , for best results .
Customize strategy is best for every business. Run post and campaign after thinking twice for best success .
Content Marketing
Many businesses are facing this biggest problem that thinking consistent and engaging content is very difficult , because of this there social media presence get weak . In social media marketing , Making high quality and innovative content is the key of success for every business. When you provide audience the solution of their problems , then they get connect with your brand . This process is called content marketing. They focus on trust building without selling directly.
Reels , blogs , videos , infographics they all are the part of strategy. You have to make different types content for every platform , and it’s possible only when you know the needs of your audience.
If you share this content on right time at right platform , then it have double impact. That’s how when you combine social media marketing with content , after that audience engagement increase rapidly .
One good content marketing strategy give you good long-term results like – organic traffic and loyal followers .
In this competitive time every brand needs smart planning , for this all successful businesses using social media marketing to stay ahead .
When you have different thinking and good efforts then marketing shows full power .
Influencer Marketing
Nowadays only Ads are not sufficient to grow a brand , people trust only those things which are the part of their daily life . From here influencer marketing begins , in this popular faces of social media promote brand products or services.
Influencer marketing biggest strength is trust . Followers get connected with there favourite influencers lifestyle and choices. That’s why there recommendation for brands instantly create credibility for them.
On Instagram , YouTube , linkedin influencers are fully active all time . When influencer talking about a brand with their audience, then people take it very seriously. This technique has now became powerful tool of modern social media marketing.
Influencer followers already have full faith on them , that’s why there recommend products impact audience . Small businesses also do affordable promotion through micro-influencers .
It’s biggest benefit is – high engagement , brand loyalty and niche audience reach .
When you plan smartly , influencer marketing can make viral your brand . Right now in this competitive market , influencer marketing has became winning combo with social media marketing.
If your goals are clear then influencers can boost your brand .
Social Media Advertising
In digital world for brand growth social media advertising is one the best smart and best result way of social media marketing . It can be paid or non paid , In non paid you engage audience through regular posts , stories or reels . Whereas you can do paid ads in which you can boost your post and reach directly to specific audience.
My expertise are i used to make customized Ad strategy for every social media platform . Every platform audience have different behaviour , best performing format and engagement style. Like on instagram high quality visuals reels performs well , another side on linkedIn professional storytelling Ads are more effective. From this targeted approach your Ads budget doesn’t get waste and campaign impact increase.
Types of ADs –
Image ADs :
With best pictures and compelling text you can grab users attraction .
High quality product photo – Share attractive photo of product in which details also seen clearly
Behind the scenes: Show the photo of your office , manufacturing process or teams picture for brands authenticity.
Video ADs:
Videos ads are very engaging and best for social media marketing . In the era of reels and shorts , short videos are effective.
Content ideas:
Share the mission and story through short film or animated video
Make video using current trends and memes which are related to your brand to increase reach .
There is many more types of Ads also like carousel ads , story ads and collection ads and they all have their own perfection.
Its a most common and simple type of ads . With best pictures and compelling text you can attract users .
Nowadays in social media marketing we have most powerful tool and that is Meta Ads . Which works on facebook and instagram both . You can target audience on the basis of age , location , interest .
Instagram reel , facebook boosts , YouTube videos ads , linkedin sponsored posts and even pinterest promoted pins , They all are part of social media advertising. Every platform have different algorithm that’s why the format of ad sets according to that .
For small businesses one cost is effective options where you can run ads ₹100/day . When your strategy is clear only then you will get best results from social media marketing .
Today every brand put small budget on different platforms and this balanced approach shows the further.
If you want to know Uses of Facebook Ads Manager visit here – https://digidusty.com/facebook-ads-manager/
Social Media Calendars
There is strong planning behind every successful brand , And this social media calendar is a part of this . This is schedule in which you plan in advance what to post , when to post , on which platform you need to post
You have to clear your business goal for making calendar , like awareness, engagement, leads or sales . Then decide what you want to post of which type content .
Education
Promotional
Entertaining
User generated content
Then decide the days and time for posting , like motivation post on monday , products reel on Wednesday, Testimonial on Friday etc.
Which brands post regular and valuable content, their visibility is high , that’s why every digital marketer have this calendar tool and every essential for them.
When you have calendar then making content and doing post became easy . Festive days , product launches, offers or trending topics you can schedule in advance. This makes consistency which is very important for social media marketing.
One good social media calendar has date , platforms (like Instagram , Facebook , LinkedIn ) , content, caption ideas and hashtags , everything was written on Tools like , google sheets , paid tools or buffer , helps in this .
If you are doing random post without planning, then you lose engagement. That’s why smart brands use calendars for planning social media marketing .
Social Media Campaign
Many businesses campaigns failed because there goals are not clear or they doesn’t target correct audience . If you want your brand reach to almost people in a short duration of time. Then you need powerful social media campaign. These campaigns are short-term and focused. They have clear goal like sale boost , show new product launch or festival offer promotion .
For making effective campaign you have to set a clear goal . Then choose platform like – Instagram , Facebook , YouTube or LinkedIn . Every platform have different tools . For example use of reels and stories on Instagram , form leads and posts boost on Facebook are very effective . When planning is strong , then you get instant results from social media marketing campaigns .
You can use meta ads manager to run campaigns , from where you define Ad creatives , budget , and targeting.
Effective social media campaigns mostly depend on trusted platforms . Meta facebook and instagram Like platforms have billion+ active users verified data . Which gives option of brands laser- focused targeting. They optimize Ads manager creatives, audience segmentation and budget to give maximum reach to campaign. When you use industry proven tools , then your campaign gives you credibility as well as results also.
Which brand wants to grow they include campaigns in there social media marketing. Consistent testing and innovative ideas are only the key .
Social Media Posting
Nowadays uploading only photos and videos are not social media posting . Its a strategy of social media marketing in which timing , content and consistency is very important . Every post have goal like – showcasing brand , selling products or engaging audience .
Every platform have different user behaviour. Reels are very popular on Instagram . On the other hand professional tips and stories perform better on linkedIn . That’s why uploading only one post is not enough.
Social Media Posting Tips:
Give priority to quality:
Regularly doing 10-15 posting is not a good option except this post 2-3 high quality and meaningful posts gives value to your audience.
Use Visuals- Most of the time people skip plain text post . You have to make your post look catchy , use attractive photos , short video and graphics. Visual content increase engagement.
Using too much hashtags make your post looks spammy except this use only relevant and popular hashtags , 3-5 hashtags are enough.
In effective social media posting quality, message in caption , hashtags use , Call to action (CTA) everything should be clear .
Continue posting is the part of social media marketing. From which audience build trust . Without posting you can’t talk to someone as well as your brand doesn’t grow.
You can design and schedule post from Tools like canva , buffer , meta business suite , which helps you in saving time .
Smart brands set weekly postings on their social media strategy so that their visibility stays . When you share value-based content , only then social media marketing bring results.